TMT India Predictions 2012
We are pleased to present the second edition of Deloitte’s Technology, Media and Telecommunications (TMT) Predictions for India. This report is released in conjunction with Deloitte’s global TMT Predictions report and presents our view of the key developments over the next 12-18 months that are likely to have significant medium- to long-term impacts for companies in TMT and other industries in India. We would like to stress that latter point this year - across every global industry, knowing what will come next in TMT trends has become a key competitive differentiator.
As in 2011, this year’s report is published as a single report rather than separate ones for each of the sectors. Deloitte’s view is that developments in each sector are now so inter-linked and interdependent that TMT executives need to be cognizant of key trends across all the sectors. The goal of our report is to catalyze discussions around significant developments that may require companies or government to respond. We provide a view on what we think will happen, what will occur as a consequence, and what the implications are for various types of companies. We never however presume that ours is the last word on any given topic - our intent is to kindle the debate.
Our methodology which is reviewed and updated every year is predicated on:
- Rigorous Research: We use both primary and secondary sources, fusing both quantitative and qualitative analysis, based on in-depth discussions,
polling of individuals and reading of hundreds of articles.
- Robust Testing: Globally, we test out the emerging hypothesis with Deloitte’s clients, analysts and at conferences throughout the year.
- Innovation: We publish only perspectives that we think are new or counter to existing consensus
- Accountability: Our aim is to provide clear endpoints so that our accuracy can be evaluated annually.
Today, the TMT industry is one of the most dynamic industries in India. Advances in technology have resulted in disruptive changes in the way businesses function. From colossal changes caused by digital convergence to a rapidly changing mass media landscape, companies in the TMT sector confront a swiftly changing marketplace.
We hope you and your colleagues find this year’s Predictions relevant, and our analyses insightful. We thank you for your interest and as always, welcome your feedback.