Media & Entertainment in South India
Promising signs ahead
The Indian media industry is undergoing a metamorphosis. The industry is witnessing a shift from analog medium to digital medium, and the trend is visible throughout the value chain—from content production to content consumption. This is further augmented by the explosion of new devices, advent of faster and better delivery channels and digitization of content, which is bound to influence the way people consume media. Players across the industry and throughout the value chain have taken cognizance of this shift and are evolving and adapting to this disruption.
The distinct preferences of the people in South India lend an inimitable characteristic to the media and entertainment industry in the South. The Film industry is characterized by an ardent fan following. The South television industry is one of the oldest operational television sectors across the nation. Owing to a highly literate population, the print industry has one of the highest readerships across the nation. The preference and acceptance of localized content makes the radio industry in the South one of the hotbeds of the national radio industry.
These unique characteristics along with the changing dynamics has been one of the driving forces for the South media and entertainment industry to not just embrace but also leverage the growth potential of new media. This is bound to create opportunities for all players across the value chain.