The post-liberalisation era has witnessed dramatic changes in the consumption pattern of Indian buyers. Studies indicate that the Indian consumer market is expected to become the world’s fifth largest market by 2015, and consumer spending is likely to expand nearly four times to $3.6 trillion by 2020, fuelled by economic growth and rising household incomes. Amongst all, food, housing, consumer durables, transport and communication are expected to remain the main categories of consumer spending.
These abounding opportunities will impact the consumer market positively. The fact that Indians do not usually confine themselves to a single brand, but prefer to change brands according to their needs has contributed to the global business community perceiving India as a promising destination for higher business opportunities.
We combine our innovative marketing knowledge with expertise of new technology, operational efficiencies and vendor relationships and the complex relationship with the consumer supply chain. Our experience across all segments of the consumer business industry allows us to understand the issues and trends our clients face. We align our integrated teams of specialists with our clients' strategies to help them enhance operations and achieve measurable results.