Consumer preference in India is shifting from just price to the value they derive from a commodity, with factors such as fashion, convenience, services, innovation and experience playing a decisive role in the buying pattern. Added to this, the digital media and social networking has revolutionised the way consumers today make buying decisions, seeking the latest product range that provides both comfort and convenience.
With the share of private consumption rate in India being as high as 58%, which is further expected to remain around 60% over the next decade, hint at the capability of thrust in the consumer products business
The consumer products industry is structuring on focused business models to cater to the evolving lifestyles of the consumers. Apart from malls and hypermarkets, online, TV and multi-level marketing is the norm today with consumer products companies focussing on selling the right products, becoming strategic about pricing, and relentlessly tracking consumers to where they shop.
Our in-depth business experience enables us to provide effective, strategic solutions across both Strategy (business planning, entry strategy, partner search, market studies, etc.) and Operations (pricing & profitability, supply chain optimisation, distribution network, marketing ROI, etc.), which can help you unleash the full potential of your organisation and attain profitable growth. Our professionals bring deep industry insight to the specific issues faced by manufacturers and consumer services providers and work with you to deliver what every customer understands – good value.
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A consumer products perspective.
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The role of Finance is more important, more complex, and more demanding than ever. Download this new report and listen to the podcast to learn more how finance organizations can improve the overall value of finance within their companies.