A growth strategy is a critical part of any growth program – it sets the goals and priorities for all other initiatives in the program. But developing strategy for growth is not the same as setting strategy in a low-growth environment. It presents a unique set of challenges that managers have to tackle in what is often unfamiliar territory. To conquer these challenges and make the new territory their own, they need new skills and a new way of thinking.
What drives a great growth strategy? We have found that the most attractive, defensible, and compelling growth strategies are built on the intersections of the company’s market opportunities, capabilities, and management passions.