Innovation in emerging marketsStrategies for achieving commerical success |
.jpg)
Deloitte conducted an extensive research effort that included a survey of more than 400 global executives, as well as in-depth interviews with senior executives at global manufacturers to tap into the enormous growth potential of emerging markets.
This report identifies five challenges that companies must innovatively tackle to achieve commercial success in emerging markets:
- Build new value propositions to deliver different product offerings that meet the unique needs of emerging market customers. In many cases, this will be at dramatically lower price points than in developed markets.
- Globalise research and development (R&D) by locating R&D facilities in emerging markets to acquire deeper customer knowledge, and to build, market and distribute tailored products.
- Tailor talent management strategies to the unique needs of employees in emerging markets, rethinking how to effectively recruit, develop, deploy and connect people.
- Master the complexity of global value chains to provide autonomy at the local level while leveraging the strengths of headquarters, including governance and management know-how.
- Build risk management capabilities to effectively detect, correct and manage the unique profile of risks presented by emerging markets, such as the protection of intellectual property.
Learn more about Innovation in emerging markets in the full report.
Page Last Updated
