The Business Plan
Writing a successful business plan
Many companies spend weeks preparing a sales presentation to a customer, but overlook the necessity of taking the same care when dealing with their bank manager or a potential investor. Banks and investors look for detailed information to accompany an application for funds. Therefore, management need to be able to write an effective business plan in order to raise money.
In this booklet we show you how to go about writing a successful business plan not only for these external purposes but also as an important management tool for internal purposes.