Web 2.0-Social Media
Is this a new version of internet hysteria? Consider when businesses restricted internet or external email access to employees. In many cases, this was applied by the old school hierarchies, which were fearful of losing control. Your customers are influenced by people power. Consumer generated online content about your products and services already drives indirectly both your cost base and top line growth. Take action and actively protect your business.
Social media has crossed the tipping point and is no longer considered an emerging technology. The use of the social web is also growing fast, with 57% of active adult internet users having a social networking profile and an 11% rise in the numbers that have read blogs.
The result is that:
- Silence is not an option – your brand is at risk and being talked about on the web right now
- Your customers expect to be able to communicate with, collaborate with and contribute to you using social media tools
- As part of your wider marketing and business strategy, you need to leverage social media tools to connect with your customers, understand what they want to buy, support them and promote brand ‘stickiness’
"For me, transparency is a competitive weapon." – Sun COO. Businesses are beginning to understand that monitoring their online presence is no longer about creating and maintaining a website. It is about being transparent and engaging customers using every medium possible.
| Leveraging knowhow | Capability |
Key contacts
| Harry Goddard, Partner T +353 1 417 2589 |
Ronan Rooney, Senior Manager T +353 1 417 2209 |