Technology trends: Enterprise mobile
CIO Survey 2012
We are in the midst of a digital revolution with an increasing amount of our everyday personal and business transactions being carried out on-the-go through an ever expanding list of mobile devices.
This has been reflected in the survey results with 65% of respondents indicating that it did in fact become more of a burden.
As expected, organisations have responded to this changing environment and survey findings show that 60% have developed mobile applications in the last year, up from 40% in 2011. This growth has been entirely focused on customer facing applications and there has been no growth in the development of employee-only facing applications.
For the first time last year, the number of smartphones shipped globally exceeded the number of PCs. The smartphone is reaching saturation point in the market but the evolution of the tablet has cemented the presence of mobile devices in homes and businesses.
Unsurprisingly, 94% of respondents who have not yet developed mobile applications have plans to enter the development process in 2013, with 44% of these either trialling or implementing applications.
Last year, the vast majority of CIOs cited the main benefit of mobile applications to be either increased productivity or enabling new business growth through employee mobility. However, this year meeting customer expectations was cited as the top benefit as organisations move to meet the demands of a more connected and demanding consumer. Increased productivity rated second, followed by competitive advantage in third place.
Over 40% of organisations who are currently using tablets do so at board or C-Level. In-field sales and service personnel are the other primary adopter as the benefits of connecting your mobile and offsite workforce has long been recognised. The use of tablet devices is set to rise over the next 12 months as 78% of organisations plan to introduce or increase their use of tablets. Interestingly, the tablet is set to remain as a supplementary device with only 3% identifying tablets as an alternative to laptops.
The rise of the multi-tablet owner
- Since the launch of the tablet in 2010, over 75 million tablet computers have been sold worldwide. Over 80% of tablets sold to date are approximately 10 inches in size.
- Deloitte predicts that this year almost 5% of tablets sold will be to individuals or households that already own a tablet - this equates to five million tablets.
- The primary driver for multi-tablet ownership will be screen size. Existing 10-inch tablet owners want an additional smaller, lighter tablet that fits in a pocket or purse.
- Smaller seven inch tablets will more frequently be used for reading books or accessing mobile content on the go with greater ease than is possible on a five inch phone screen.
- The multi-tablet owner will create additional challenges for the enterprise mobile market and
content providers. A more demanding consumer will create the expectation for seamless integration between multiple diversified devices with content optimised for particular screen sizes and platforms.
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