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Deloitte CFO survey - food and beverage perspective: Q4 2010

Readjusting priorities


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pile of stonesDeloitte conducted a targeted survey of Chief Financial Officers (CFOs) of major Irish based companies to identify whether the food and beverage sector faces different challenges to the broader business community. This document presents the unique findings for the food and beverage sector and highlights where the sector faces pressures in relation to the financial markets, economic outlook and business trends. 

The survey was conducted in December 2010, and CFOs of listed companies, large private companies and Irish subsidiaries of overseas multinational companies participated.

Key findings
It is clear that the economic turmoil and uncertainty of the last quarter of 2010 have severely dented optimism. Some of the key findings from this quarter’s survey can be summarised as follows:

  • CFOs now focused on revenue growth and maintaining margins
  • Use of debt finance is to decrease significantly in the coming years
  • Significant expectation of increased mergers and acquisitions activity over the next twelve months
  • Given the current trading environment food and beverage companies are utilising a wide range of measures to engage customers

Finally, the survey findings suggest that the food and beverage sector have no major plans to change their particular focus on sustainability in the short term

Read the full PDF report below.


The Deloitte CFO Survey is the only survey that seeks to establish the views of CFOs in relation to the financial markets, economic outlook and business trends on a quarterly basis.

Contact us

Marguerite Larkin, Partner T + 353 1 417 2274
Shane Mohan, Partner T + 353 1 417 2543

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