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Evolve to succeed: Deloitte's seven steps to downturn survival

Evolving1 Quantify: decide how much cost improvement is needed

2 Qualify: start with the obvious - identify quick wins

3 Integrate: take an enterprise-wide view when implementing cost improvements

4 Align: align short-term tactical initiatives with longer-term transformational initiatives

5 Operate: choose the right business model

6 Protect: safeguard all strategic investments

7 Deliver: actively manage and implement change