Media
Technological innovation, and the communications revolution it has created, is bringing both opportunity and risk to the media market place. The increase in the breadth of delivery channels to the consumer means that companies need to ensure they are capable of earning revenue and functioning from a financial perspective within these delivery channels. Examples of competing delivery channels include analog versus wi-fi radio, cable versus satellite versus digital versus high definition versus mobile television, and print versus online media.
One of the challenges facing the media sector is the need to convince buyers that traditional advertising investment is generating a return, particularly with regard to stimulating demand. While the global media sector is expected to be buffered by grueling macroeconomic conditions in the year to come, we should not forget that the need for the media sector to inform and entertain us remains fundamental.
Our expertise focuses on helping companies deal with the demands of a rapidly changing market.Our Media practice encompasses the entertainment and publishing markets, as well as those individuals and companies that create, require and exploit intellectual property rights in the film, TV, radio, music and theatre industries. Our designated team of professionals has wide-ranging expertise in areas such as funding, mergers and acquisitions, taxation strategies and regulatory requirements, and is committed to helping these companies succeed.
Please do not hesitate to contact a member of the TMT team with any queries you might have.