Perspectives on the global mobile consumer, 2011Addicted to connectivity |
Every year, mobile communications becomes ever more integral to our lives: The global mobile network remains the world’s most powerful and most pervasive social network with more than 5 billion connections and counting. As a result, usage of mobile is getting more specific, sophisticated and complex, making it the perfect time to launch a comprehensive survey of mobile usage around the globe.
Deloitte has undertaken a survey of more than 30,000 users of mobile telephony in 15 countries across five continents. The survey’s scope ranges from quantifying ownership of multiple mobile-enabled devices to a ranking of the most popular mobile Internet applications.
This brief report provides an initial snapshot of some of the insights that the survey has revealed, looking at results from individual countries and from all countries surveyed.
As our Partner Tom Cassin comments: "The survey has shown the growth of users having multiple mobile devices and we expect to see the number of users with multiple devices increase again in the coming year. While this may distort average revenue per user metrics, the objective for telco providers will be to determine how best to monetise the rise of multiple device users while commanding brand loyalty."
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