The Deloitte Christmas Spending Survey 2012 reveals that, as in 2011, books and cash are the most wanted Christmas gifts amongst European adults.
While books remain the top choice in Ireland, for 47% of Europeans the most desired gift is cash, and this is now the preferred choice in 15 of the countries surveyed.
Amongst Irish consumers, gift vouchers have fallen in popularity to fifth spot from third place in 2011. The top 10 most wished for adult gifts in Ireland are:
While cash remains the most desired gift amongst 18-24 year olds, those aged between 55-64 prefer to receive books.
The top three adult gifts most likely to be purchased are:
Half of all spending on Christmas gifts is allocated to children, and Irish consumers are consistent with their European counterparts in this regard.
When purchasing gifts for the under 12s this year, games (38%) are the most favoured option by Irish consumers, followed by books (37%); arts and crafts (28%) and action toys (28%).
With regards to buying for teenagers, games are the preferred option, as identified by 34% of Irish respondents. This is followed by CDs (27%), books (27%) and cash (23%).
T: +353 1 417 2906