Key findings
Deloitte Christmas Spending Survey 2012
The 2012 Christmas Spending Survey is Deloitte’s 15th annual survey of consumers’ Christmas spending intentions. This is the 11th year Ireland has participated in the survey.
Key findings include:
- Europe's economies are still faced with the debt crisis, however Irish consumers are less pessimistic in terms of the overall state of the economy.
- Irish consumers predict that on average they will spend 1.7% less this Christmas.
- The average spend per household in Ireland will be €965.80, with an average of €499.60 spent on gifts, €288.30 spent on food and drink and €177.90 spent on socialising.
- Price is the decisive factor for the majority of Europeans, with 44% of Irish consumers buying more products that are on sale.
- Over half of Irish consumers use both websites and stores for comparing and searching for products and value for money.
- The most popular gifts Irish consumers like to receive are books, money and clothes/shoes.
- Over half of all Christmas spending in Ireland is allocated to children, with six gifts being the average per child, and education toys being the most popular.
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