The 2012 Christmas Spending Survey is Deloitte’s 15th annual survey of consumers’ Christmas spending intentions. This is the 11th year Ireland has participated in the survey.
Key findings include:
- Europe's economies are still faced with the debt crisis, however Irish consumers are less pessimistic in terms of the overall state of the economy.
- Irish consumers predict that on average they will spend 1.7% less this Christmas.
- The average spend per household in Ireland will be €965.80, with an average of €499.60 spent on gifts, €288.30 spent on food and drink and €177.90 spent on socialising.
- Price is the decisive factor for the majority of Europeans, with 44% of Irish consumers buying more products that are on sale.
- Over half of Irish consumers use both websites and stores for comparing and searching for products and value for money.
- The most popular gifts Irish consumers like to receive are books, money and clothes/shoes.
- Over half of all Christmas spending in Ireland is allocated to children, with six gifts being the average per child, and education toys being the most popular.