A difficult coming of age
Over the past four decades, sustainability has increasingly commanded the attention of business executives and governments across the world. Sustainability is being embraced from all angles, as bottom up and top down approaches emerge across industries and geographies. The business impact of the sustainability imperative is seen by many as eventually transformative for global business, a “Second Industrial Revolution.” But the coming of age of sustainability has not been a smooth and steady progression. Many businesspeople are skeptical that the return on sustainability-related investments and organizational realignments will achieve satisfactory levels.
"Sustainability 2011: A difficult coming of age" delves into some of the dynamics driving sustainability efforts and profiles the state of play around cornerstone tenets of sustainability. Without minimizing the unsettled state of the current conversation, the paper also offers executives and managers some clear, concise suggestions for how to navigate through this period of change.
Download Sustainability 2011: A difficult coming of age to understand some of the dimensions of opportunity and risk that the sustainability imperative presents to businesses around the world.