Customer analytics
Which trade promotion programs have the highest impact on profitability? What factors most influence customer loyalty? Why? How do factors such as politics and demographics affect the price your customers are willing to pay? Which factors have the most adverse effects on customer satisfaction?
Browse our recent customer analytics engagements to see how companies like yours are leveraging analytics techniques, such as predictive modeling, to understand not only propensity to buy, but profitability and potential lifetime value within select market segments.
Companies that apply analytics can identify not only their most profitable customers, but also those at-risk, who are likely to defect to the competition. With this information, you can better focus retention efforts on attracting and retaining the best customers, and driving value.
Stay connected
Material on this website is © 2013 Deloitte Global Services Limited, or a member firm of Deloitte Touche Tohmatsu Limited, or one of their affiliates. See Legal for copyright and other legal information.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.