Which trade promotion programs have the highest impact on profitability? What factors most influence customer loyalty? Why? How do factors such as politics and demographics affect the price your customers are willing to pay? Which factors have the most adverse effects on customer satisfaction?
Browse our recent customer analytics engagements to see how companies like yours are leveraging analytics techniques, such as predictive modeling, to understand not only propensity to buy, but profitability and potential lifetime value within select market segments.
Companies that apply analytics can identify not only their most profitable customers, but also those at-risk, who are likely to defect to the competition. With this information, you can better focus retention efforts on attracting and retaining the best customers, and driving value.