Director, Financial Advisory Services, Singapore
I feel exhilarated when I complete highly complex projects where I uncover and decipher information that was previously unknown or not understood. Analytics is powerful because it facilitates decision-making based on data rather than relying on personal hypotheses to determine business solutions.
My background is in engineering. Transitioning to a career in data analytics is a logical evolution as I’ve always been fascinated by the story behind each number and data point collected. The universal appeal of the power of analytics is evident as data has emerged as a new asset class that has the ability to redefine the global economy. It’s a very exciting time to engage in this kind of work.
Currently, I lead Deloitte Analytics’ Customer Analytics practice in Southeast Asia. I’m an analytics practitioner with experience that spans a variety of disciplines, including customer segmentation and profiling, predictive modelling, campaign management, business case development, customer/marketing strategy formulation and implementation, payment and collection strategy and loyalty program design and optimization. My industry experience is vast as well, having performed Consumer Analytics projects for the airline, banking, consumer packaged goods, energy, hospitality, publishing, retail, and telecommunications industries right across Asia. My diverse experience across industries and geographies is a testament of the tremendous amount of demand in the marketplace for analytics.
My most memorable project was formulating a customer retention strategy for a Telecommunications company in Asia. A typical consulting engagement will end with the execution of a pilot initiative to prove the value of the strategy. Because the client was so pleased with our deliverable, they asked us to progress to a full roll-out. The results provided great benefit to the organization, achieving 40 percent churn reduction, 20 percent improvement in retention spend efficiency, and translated to millions of dollars of additional earnings per year in a competitive market environment.
Deloitte Analytics stands out in the marketplace because of its two-pronged analytics proposition that has both an external and internal focus. Externally, we are providing analytics consulting services to our clients. Internally, we are using analytics to drive greater effectiveness and efficiency across all Deloitte businesses. It’s impressive that Deloitte walks the talk by using analytics to drive its own business as well as using it for clients.
When I joined Deloitte I never expected to feel so connected to colleagues across the Deloitte member firm network since it is so large. There is so much collective knowledge within Deloitte that there is always someone who has done something similar to what you are working on. The Deloitte network truly operates as one.