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Pricing and Customer & Market Strategy

Profitable customer relationships are a prerequisite for any business to succeed. This wisdom has stood the test of time, but the dynamics of the business-customer relationship have not. Forces of globalization, digitization, and ubiquitous availability of information are slowly but steadily changing the way businesses and their customers engage with each other. Customers today are more complex, empowered, and demanding. Brands have a shorter shelf-life. And businesses have a higher expectation threshold to deliver against to keep their customers loyal.

Our Pricing and Customer & Market Strategy team helps create executable strategies to initiate, grow and sustain profitable relationships with consumer and business customers. We work with clients to help them drive profitable revenue, volume, and market share growth by effectively managing customer relationships and product pricing. We help our clients transform their customer service delivery models and define the right mix of product / service offerings to meet the changing needs of their customers. We also work on the back end by designing strategic price and promotional architectures through optimization, execution, and governance. Our methods are customer driven- we use analytics to develop customer insights and optimize the customer experience.

Featured insights

  • Pricing and Profitability Management: A Practical Guide for Business Leaders
    Pricing and Profitability Management: A Practical Guide for Business Leaders
    In this book, Julie Meehan, Mike Simonetto, Larry Montan and Chris Goodin offer a practical guide to putting the principles of pricing and profitability management to work today. The book is full of strategic advice as well as practice insight to help your organization in its efforts to improve pricing management capabilities.
  • Sizing the Prize
    Sizing the prize: The power of pricing
    How much value can pricing really deliver? Read our analysis of more than 100 projects to find out how long they took, what they delivered and where results came from.
  • Marketing ROI on Steroids
    Marketing ROI on steroids: Deloitte Debates
    Is your Marketing ROI sufficient enough in today’s complex business environment? Or should you pump things up by using advanced analytics? Weigh in on the Debate.

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Julie Meehan "Price is one of the biggest images of your product or service in the market."
- Julie Meehan, Principal

 

Client impact

  • Transforming customer service
    Helping a major insurance company transform how it serves its customers.
  • Predictive modeling to allocate marketing spending
    An education company learns how to make marketing dollars work harder.
  • Think Global. Serve Local
    Helping a global bank in its efforts to increase competitive advantage through improved customer service.

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