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Emerging Markets

An increasingly greater share of global economic growth is being driven by emerging markets, yet so few companies have a clear understanding of what it takes to succeed in these markets. Many have ventured and retreated while many others are still trying to make it work.

Our Emerging Markets practice helps clients evaluate emerging markets as sources of growth with an emphasis on understanding the effect that local culture, customer requirements, labor practices, and regulatory requirements have on a company’s strategy. Our services range from helping companies leverage the breadth of their product portfolios and channels to markets across geographies, to developing strategies for identifying which markets are suitable for business expansion and partnerships. We focus on equipping you with executable strategies to ensure that your company competitively positions itself amongst global and local players and effectively captures growth in new markets.

Featured insights

  • Second tier emerging markets
    Second tier emerging markets: Securing the next level of growth
    In their quest for new sources of profitable growth, companies are focusing on second tier emerging markets. Developing an entry strategy is by no means a one-size-fits-all exercise. Deloitte has developed a framework which helps companies decide the best strategy to enter or grow in these markets.
  • Fortresses and Footholds
    Fortresses and footholds: Emerging market growth strategies, practices, and outlook
    A survey of 628 executives was conducted to understand the revenue opportunities, effective growth strategies and challenges faced by companies. The lessons learned from this survey – both successes and failures – can help organizations build more sustainable platforms for growth in emerging markets.
  • Hidden Heroes
    Hidden heroes: Emerging retail markets beyond China
    With the rising middle class, emerging markets are likely to play an important role in the further globalization of retailing. Deloitte provides an overview of the outlook and opportunity for eight key emerging markets.

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"Capturing a share of the fast-growing economies in emerging markets is an alluring prospect. But while the opportunities are great, so are the complexities."
- David Martin, Principal

Client impact

  • Channel Management for Emerging Markets in EMEA
    For key emerging markets, Deloitte helped the client understand its current market position, potential market growth and the optimal go to market channel mix.
  • Emerging Markets Entry Strategy: Reevaluating strategic initiatives
    To help preserve its current premium business while developing a dominant presence in the middle market, the client engaged Deloitte to build a 10-year market strategy.
  • Business Growth Strategy in Emerging Markets
    To go from less than $20m in sales to $300m in five years, Deloitte was brought in to analyze five key emerging markets and create a strategy for growth.

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