Deloitte: Future leaders say business must encourage innovation for growth, to retain talent, and positively impact society
While Millennials value innovation in an employer, only 26 percent of those surveyed believe their current organization’s leaders encourage practices that foster innovation
Davos, Switzerland, 22 January 2013 – According to the Deloitte Touche Tohmatsu Limited (DTTL) Millennial Survey, 78 percent of the world’s future business leaders believe innovation is essential for business growth. However, as the economic crisis enters its sixth year, just 26 percent of Millennials feel that business leaders are doing enough to encourage practices that foster innovation.
“Innovation at the institutional level is needed to sufficiently shift an organization’s mindset to allow new ideas to truly emerge and thrive,” said Deloitte Global CEO Barry Salzberg. “While our current business leaders can debate how and where to innovate, it’s clear how much importance our future leaders place on innovation – not just as a driver of business growth but also as a catalyst for solving society’s most pressing problems.”
DTTL surveyed close to 5,000 Millennials from 18 countries. When gauging the perception among future leaders about innovation and its impact on society, 84 percent say business innovations have a positive impact on society, and 65 percent feel their own company’s activities benefit society in some way.
The business community is regarded as playing a lead role in developing innovations that will benefit society. Almost half of the respondents (45 percent) believe business drives the innovations that most positively impact society, compared to government (18 percent) and academic bodies (17 percent).
Innovation is also an important component of talent recruitment and retention. Two-thirds of the Millennials surveyed say innovation is a key factor in making an organization an employer of choice. This is particularly relevant to many companies, attracting the ever-growing number of Millennials, who are forecasted to make up 75 percent of the world’s workforce by 2025.1
However, discrepancies were found when Millennials were asked about the requirements for innovation:
“A generational shift is taking place in business as baby boomers, many of whom may have been wedded to the ‘old way’ of doing business, begin to step down from their leadership roles to retire,” said Salzberg. “Real opportunity exists for organizations to step up and create the conditions and commitment needed to encourage and foster innovation in their work environments. And there’s a tremendous upside if we get this right: we can better retain talent, remain more competitive into the future, and more positively impact society.”
For more information and to view the survey results, visit: www.deloitte.com/millennialsurvey
The research findings are based on a study conducted by Millward Brown. A total of 4,982 interviews were conducted online between 19 November and 19 December 2012. Approximately 300 interviews were conducted in each of 16 markets: USA, Canada, South Africa, Brazil, the Netherlands, UK, France, Germany, Spain, Russia, South Korea, India, Australia, Japan, China, Southeast Asia (Singapore, Thailand, and Malaysia). Screening questions at the recruitment stage ensured that all respondents were Millennials – born January 1982 onwards, were degree educated, and were currently in full-time employment. Interviews lasted approximately 15 minutes.
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