Leading analyst firm profiles and recognizes Deloitte’s approach to social media
New York, 2 March 2012 — Deloitte Touche Tohmatsu Limited (DTTL) is pleased to announce that leading analyst firm Gartner has profiled the Deloitte member firms’ (Deloitte’s) approach to social media in a new report, Managing Brand Risk Means Everyone Needs Social Media Education.
'Deloitte as a network has placed significant emphasis on the importance of managing brand and reputation risks through the use of social media, and has worked to educate all member firm people on social best practices,' said Cathy Benko, Managing Principal, Brand, Communications & Community, Deloitte United States (Deloitte Consulting LLP). 'It is an honor to have this dedication to encouraging social media practices recognized by Gartner.'
The report profiled Deloitte based on an internal study of the Deloitte United States member firm’s introduction of a mandatory social media training course to its approximately 51,000 U.S.-based personnel, which was also shared with DTTL's 1,800 global professionals.
Source: Gartner, Managing Brand Risk Means Everyone Needs Social Media Education, Carol Rozwell, December 16, 2011.
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