Forward Focus: Building Social Media into the Game
As the world becomes ever more empowered by mobile devices – it is predicted that there will be 22 billion devices connected to the internet in 2020 - the new ways we communicate in particular the impact of social media cannot be dismissed by the insurance industry.
This issue of Forward Focus, “Building social media into the game plan,” discusses how insurers might leverage new social media technologies and networking tools while avoiding the inherent risks of implementation.
Specific topics addressed include:
- Making sense out of social media tools
- Opportunities for using social media in business communications
- Navigating risk and challenge
- Creating company social media policies
- Return on investment
Download the full report below.