Focus: A lasting legacy
How major events bring positive, lasting change for host communities
Hosting major sporting and entertainment events, such as the Olympic and Paralympic Games, FIFA World Cup, and World’s Fair, serves as a catalyst to improve national economic competitiveness. It is also becoming increasingly attractive to emerging markets as a way to build global recognition and influence.
Additional benefits include the opportunity to accelerate infrastructure development, improve public image, and foster collaboration between the public sector, private sector, and community. These benefits can have a truly transformational effect on a community, but they can also be challenging to initiate and deliver without an effective plan that considers all of the stages of the event lifecycle from prebid to postevent. With the whole world watching and fierce competition from emerging cities and countries, hosting an event can be a high-stakes game, but one that can pay off in the long term if done right.
Explore the links below to learn more about how major events can drive positive change as well as Deloitte's involvement in several upcoming events.
A lasting legacy
Listen to a podcast discussion with Global Public Sector Leader Greg Pellegrino and partners from Deloitte UK and Deloitte Canada.
|2010 FIFA World Cup
With the 2010 FIFA World Cup, South Africa continues to emerge as a competitive 21st century economy.
|Annual Review of Football Finance 2010 - National interest
Football proves recession resilient as the European football market grows to €15.7 billion in 2008/09, with the English Premier League remaining the highest revenue generating league (€2.3 billion). However, a greater focus is required on cost control. Find out more by reading the Highlights or ordering a copy of Deloitte's definitive guide to European football finance. Also see the Football Money League 2010 report.
|Deloitte and Vancouver 2010 Winter Games
Deloitte Canada was chosen as the Official Professional Services Provider to the Vancouver 2010 Winter Games, which take place 12-28 February.
|Deloitte and Singapore 2010 Youth Olympic Games
As the official professional services provider to London 2012, Deloitte is trusted to help take care of the details for the most complex event ever staged in the UK and support the London Organising Committee of the Olympic and Paralympic Games in delivering an inspirational Games.
|Deloitte and London 2012
As the official professional services provider to London 2012, Deloitte UK is trusted to help take care of the details for the most complex event ever staged in the UK and support the London Organising Committee of the Olympic and Paralympic Games in delivering an inspirational Games.
|Deloitte’s sponsorship of the U.S. Olympic Committee
The Deloitte U.S. member firm proudly sponsors the U.S. Olympic Committee and U.S. Olympic and Paralympic athletes and hopefuls.
|Potential economic impact of the Rugby World Cup on a host nation
Commissioned by Rugby World Cup Limited (RWCL), this Deloitte report assesses the potential economic impact of the Rugby World Cup on a host nation.
Deloitte UK Sports Business Group
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