Focus: Dos and don'ts of entering emerging marketsPutting down stakes |
.jpg)
Many multinational companies are eyeing the fast-growing economies of Brazil, China, India, and others to fuel revenue growth for years to come. The opportunities are significant – and so are the challenges.
Some companies are effectively tapping into these markets by customizing strategies to meet each country’s specific demands. It’s not just about establishing local operations, but also understanding the regulatory and cultural nuances and risks within a country or region. Other companies are having a much tougher time. Some cite an inability to provide affordable products and services for price-sensitive customers. Others say local competition, lack of brand awareness, and government bureaucracy are causing them major headaches.
To be effective, companies should be ready to lay the groundwork for different sustainable platforms as they compete in each emerging market. Contact us and explore these global Deloitte resources to learn more.
Featured content
 |
Fortresses and footholds: Emerging market growth strategies, practices, and outlook Watch the Dbriefs webcast replay on Emerging Market Entry and Evolution: CFO Options for Defining Growth Strategies. |
Related content
 |
Rise of emerging markets in energy Explore this collection of reports to learn more about how China and other BRIC nations like Brazil, Russia, and India are changing the game and impacting the future of energy across the world. |
 |
Hidden heroes: The next generation of retail markets The report's first edition identified the most attractive emerging markets for retailers, beyond China. This second edition looks further ahead at the next generation of emerging retail hotspots, highlighting Kazakhstan, Pakistan, Peru, Serbia, Vietnam, and five African markets. |
 |
The next phase: Opportunities in China's pharmaceuticals market This Deloitte China report focuses on pharmaceuticals companies, both domestic and foreign, and their activities in the China market—all from the viewpoint of prospective investors. |
 |
Deloitte Review: Rethinking emerging market strategies A decade ago, offshoring was synonymous with labor arbitrage, and decisions often could be made on the back of an envelope. Increasingly, however, expansion into emerging markets requires a broader look at the value chain. |
 |
Emerging markets: The front line for growth and talent Today, businesses in many industries are scrambling to enter and expand operations across the globe. Emerging markets are the world’s growth engines — and are on the C-suite agenda. What does this mean for HR and talent? |
 |
Emerging markets, emerging clarity Emerging markets are playing an increasingly large role in plans for many organizations. Insights from a recent Deloitte Consulting LLP survey of 400 executives from companies generating revenue in emerging markets are brought to life in a new infographic featured on Real Analytics Insights. |
