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Focus: Dos and don'ts of entering emerging markets

Putting down stakes

Emerging markets Many multinational companies are eyeing the fast-growing economies of Brazil, China, India, and others to fuel revenue growth for years to come. The opportunities are significant – and so are the challenges.

Some companies are effectively tapping into these markets by customizing strategies to meet each country’s specific demands. It’s not just about establishing local operations, but also understanding the regulatory and cultural nuances and risks within a country or region. Other companies are having a much tougher time. Some cite an inability to provide affordable products and services for price-sensitive customers. Others say local competition, lack of brand awareness, and government bureaucracy are causing them major headaches.

To be effective, companies should be ready to lay the groundwork for different sustainable platforms as they compete in each emerging market. Contact us and explore these global Deloitte resources to learn more.

Featured content

Fortresses and footholds: Emerging market growth strategies, practices, and outlook
Deloitte Consulting LLP conducted a survey of 628 executives to understand where they perceived the greatest revenue opportunities in emerging markets, which growth strategies have proved most effective, and the challenges companies face.

Watch the Dbriefs webcast replay on Emerging Market Entry and Evolution: CFO Options for Defining Growth Strategies.

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