Best Global Green BrandsFocusing on performance and perception |
It’s becoming increasingly clear that sustainability is no longer just something nice to do for the environment. It’s a responsible business activity. It matters from a growth perspective; it matters from a cost and margin perspective; it matters from a brand value perspective.
That’s why Deloitte is proud to have once again contributed its deep knowledge of sustainability performance management to Interbrand’s 2012 Best Global Green Brands list. What makes Interbrand’s ranking unique is that it was derived by focusing on two distinct characteristics of sustainability: publicly reported performance and brand perception. As expectations about sustainability performance and about what makes a brand “green“ continue to grow, closing any gap between performance and perception is an increasingly important part of the sustainability journey. The companies on the 2012 Best Global Green Brands list, and others like them, have reported strong performance and aligned brand perceptions.
Explore the resources on this page to learn how your organization might profit from closing the performance-perception gap. View Interbrand’s 2012 Best Global Green Brands list.
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