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Pricing: Untapped performance power

Creating an integrated price management approach

Most business leaders already know that pricing is a powerful lever they can use to gain a competitive edge. And there are plenty of studies to back them up. Compared to other investments in performance improvement, pricing delivers the most significant return.

Why then do so few organizations use pricing to its fullest advantage today? For starters, pricing and profitability management can be risky. Plus, many companies simply don’t have the right internal capabilities and information required to get the job done effectively, so they don’t notice something that’s right under their noses: inadequate pricing strategies are getting in the way of performance.

Anyone who’s fine-tuned their pricing knows that the price itself is only the most visible part of the effort. World-class pricing management is also the result of greater control and discipline in areas such as organizational change, data management, analytics, execution, and even tax and regulatory effectiveness. And in each department across the organization, even the smallest changes in pricing can have a big impact. That’s why it’s important to have a clear understanding of the potential ripple effect of pricing changes throughout the organization before getting started.

Contact us for more information about Julie Meehan, Mike Simonetto, Larry Montan, and Chris Goodin’s new book, Pricing and Profitability Management, and explore these global resources to learn more about creating an integrated approach to price management.

Featured content

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Pricing and Profitability Management: A Practical Guide for Business Leaders 
This new book goes a step beyond the theory behind an effective pricing transformation to deliver insights on how to get it done. It’s organized around six key pricing competencies and show business leaders how to realize gains well beyond what can be achieved by focusing on just one area.

Watch as Meehan and Simonetto discuss pricing and profitability management on a recent Deloitte Insights video podcast.

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Getting the price right Deloitte Review: Getting Pricing Right
This article from Deloitte Review, a semiannual magazine for business leaders, uses mini-case studies to illustrate six key pricing competencies and demonstrate the value of a multifaceted approach.

Forward focus Forward Focus – October 2011: Insurance and wealth management as Christchurch rebuilds
Deloitte New Zealand’s latest Forward Focus takes a look at the accounting, tax, and property level pricing issues that companies may face as they continue to rebuild a year after the Christchurch earthquakes.

Additional resources

Global Transfer Pricing network
The goal of Deloitte member firms’ globally-managed transfer pricing network is to help companies reduce risks by aligning practical transfer pricing solutions with their overall global business operations and objectives. Learn more about the Global Transfer Pricing team, subscribe for global updates and newsletters, and watch transfer pricing webcasts.

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