Necessity breeds opportunityConstraints, innovation, and competitive advantage |
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All too often, multinational companies consider setting up shop in emerging market countries such as India to be risky business. Constraints such as power shortages, poorly maintained roads, difficulties in managing suppliers, and a host of other challenges contribute to this common belief.
In this article, we look at ways companies can drive innovation to address external constraints and sidestep the trade-offs between efficiency and responsiveness that these constraints can sometimes inspire during the quest for competitive advantage.
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Necessity breeds opportunity
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