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Justified optimism?

Gauging corporate sentiment in Asia


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Hiking BootsWith continued uncertainty over economic management in Europe still causing nervousness across the world, the aim of this survey was to gauge how worried are companies in the Asia-Pacific region about the potential impact of a crisis in the Eurozone and a global recession?

Deloitte commissioned the Economist Intelligence Unit to conduct a survey in February 2012 of 806 senior executives in the Asia-Pacific region.

We asked many pertinent questions including how does this affect their investment plans for the coming year? What operational, financial, human-resource, and technology issues are troubling Asia's corporate leaders in 2012?

Of the total respondents, 44 percent are either board members or C-level executives, and 49 percent come from companies with annual revenues in excess of US$1 billion. Some 71 percent come from companies headquartered in the Asia-Pacific, while 15 percent are from North American companies and 13 percent from Western European ones.

A survey of this complexity offers a wealth of data, but for reasons of digestibility and space, the findings below are limited to the top-line conclusions, broken down by broad industry categories and geographies.

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