So many apps – so little to downloadThe podcast |
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So many apps – so little to download
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The number of apps available surged through the one million mark in December 2011 and will double again by the end of 2012. However the proportion that are paid for remains small. Only a fifth of those that are downloaded break through the 1,000 mark and only a tiny proportion of unpromoted apps will ever become successful. The demands on the developer are increasing as the variety of smartphones and tablets increases. To reach a global target market a developer may have to make 360 different variants which has all but called time on the part-time app developer. With so much choice on offer, app-store providers should consider ways to improve and assure the quality of the products available. Stores should look to differentiate by considering subscription models focused on different genres, or selected by editors, that would create "app bundles."
Podcast highlights:
- If 2011 was a benchmark year for apps, what is Deloitte predicting for 2012?
- If most apps have a low download percentage, does that mean the market needs fewer apps?
- How will diversification in the tablet market impact app development?
Guest:
Paul Lee, Technology, Media and Telecommunications Sector, Deloitte Research, Deloitte United Kingdom
Host:
Stephen Heasley, Global Online Communications, Deloitte Touche Tohmatsu Limited
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