The International Brand Valuation ManualA complete overview and analysis of brand valuation techniques, methodologies and applications |
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyzes the respective efficacy, advantages, disadvantages, and prospects for the future for each method.
About the author
Gabriela Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
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