The Business Plan
How to win your investors' confidence
By Gerald Schwetje and Sam Vaseghi
This book provides the essentials for writing successful business plans. Readers learn the skills, competencies and tools required for planning and developing a business project and conveying their message to potential investors and stakeholders. Each section closes with a set of crucial key questions that provide a roadmap for aspiring entrepreneurs. Schwetje and Vaseghi's methods and best practices have been applied over the course of many management consulting engagements. Their pragmatic emphasis and self-taught approach make the material accessible even to readers with limited business expertise.
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