It takes two to tablet: The rise of the multi-tablet ownerThe podcast |
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It takes two to tablet: The rise of the multi-tablet owner
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The tablet explosion has shown little sign of slowing down since the format hit the market in 2010 and it is set to take on the mantle of the most rapid "multi-anything" market penetration in history. Roughly five million tablets will be sold to people that already owned one in 2012, generating up to US$2 billion in revenue. In contrast, it took several decades for one household to have more than one car, phone, radio, or television and ten years for a similar landmark to be reached in the computing and mobile phone markets. However, the tablet market will diversify around size, processing power, price, and operating system in 2012 as was the case with smart phones. Corporations are also likely to require tablets with greater security and ruggedness. That presents a challenge for content owners, network operators, and retailers that need to prepare to respond to the rise in the multi-tablet household.
Podcast highlights:
- What percent of tablets sold in 2012 will be to households that already own a tablet?
- What is “scatter cushion computing,” and what’s driving demand?
- Will we see more diversification in the tablet market?
Guests:
- Paul Lee, Technology, Media and Telecommunications Sector, Deloitte Research, Deloitte United Kingdom
- Duncan Stewart, Director of Deloitte Canada Research and co-author of TMT Predictions
Host:
Stephen Heasley, Global Online Communications, Deloitte Touche Tohmatsu Limited
Related Content:
TMT Predictions 2012
Explore all the predictions.
