Consumer tech demand defies the economic headwindsThe podcast |
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Consumer tech demand defies the economic headwinds
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Demand for consumer technology will continue to advance in 2012 with record numbers of smartphones and tablets likely to be sold and demand from emerging markets for lower-cost televisions and computers boosting volumes. However, the dollar value of the market may prove to be flat as lower prices and the "bang for your buck" value of technology becomes more paramount. The cost of technology has plummeted over the past three decades and the usage of a tablet and a television, compared to a car, overseas holiday, or sporting event, proves that consumer electronics fare well in terms of value. Compared to the cost of buying a car or a house, the traditional rite of passage for families, an investment in consumer electronics could become an alternative status symbol for consumers with constrained budgets. Buyers may even sacrifice vacations in order to upgrade to a new computer and television rather than choosing which device to buy.
Highlights:
- How will the global economy impact consumer technology spending?
- Will a structural shift in consumer priorities hurt or help demand?
- How will emerging economies respond?
Guests:
- Paul Lee, Technology, Media and Telecommunications Sector, Deloitte Research, Deloitte United Kingdom
- Duncan Stewart, Director of Deloitte Canada Research and co-author of TMT Predictions
Host:
Stephen Heasley, Global Online Communications, Deloitte Touche Tohmatsu Limited
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TMT Predictions 2012
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