TMT Predictions 2012 - The Media overviewThe podcast |
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TMT 2012 Predictions - The Media overview
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Industry specialist Ed Moran talks about Media trends for 2012 including: Use of MRIs for market research, online branding, social gaming, television schedules, television advertising, online coupons, and commuter media viewing.
Highlights:
- Will social gaming companies evolve away from the 'freemium' model?
- Will online brand advertising boom?
- What factors are contributing to the 'catch-up commuter' phenomenon?
Guest:
Edward K. "Ed" Moran, Technology, Media and Telecommunications subject matter specialists
Host:
Stephen Heasley, Global Online Communications, Deloitte Touche Tohmatsu Limited
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