Gaming goes online and on sale: New revenue models grow the marketThe podcast |
Deloitte global podcasts
Gaming goes online and on sale: New revenue models grow the market
To use our embedded media player, please install the latest version of Adobe Flash Player. You can also download the podcast file.
Deloitte predicts that in 2011 the global computer and video gaming industry will likely continue its growth...but from a more diverse set of revenue sources. The industry is likely to have 2011 revenues of US$52 billion, six percent higher than 2010. But unlike a few years ago, where virtually all the revenues came from one time purchase of software or hardware, an increasingly large percentage is likely to come from monthly subscriptions, peripherals, fees for services, in-game purchases, and advertising in the free-to-play (F2P) market. Deloitte forecasts that these relatively new revenue sources could be as high as US$10 billion, or 16 percent of total gaming revenues, by the end of 2012.
Highlights:
- What sort of growth is in store for online gaming in 2011?
- Where will the majority of that growth take place within the industry?
- What is the earning potential for these new revenue sources?
Guest:
Duncan Stewart, Director of Deloitte Canada Research and co-author of TMT Predictions.
Host:
Holly Seguine, Senior Manager, Online Communications, Deloitte Touche Tohmatsu Limited
