Push beats pull in the battle for the television viewerThe podcast |
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Push beats pull in the battle for the television viewer
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Tens of millions of televisions will be sold in 2011 that will feature a search function allowing viewers to “pull” content via simple search applications or by locating content from broadcast, streamed and stored content. However, the passive nature of television viewers stands in the way of a mass market behavioral change that will take many years to alter.
Highlights:
- What is the difference between “push” versus “pull”?
- Why will people continue to favor the push approach?
- Is there a time when viewers will eventually favor the pull approach?
Guest:
Paul Lee, Technology, Media and Telecommunications Sector, Deloitte Research, Deloitte United Kingdom
Host:
Holly Seguine, Senior Manager, Online Communications, Deloitte Touche Tohmatsu Limited
