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“Mobile” advertising is dead. Long live tablet and smartphone advertising

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TMT Predictions 2013: “Mobile” advertising is dead. Long live tablet and smartphone advertising

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managing_uncertainity Deloitte predicts that advertising on tablets and smartphones, until recently considered under the umbrella term ‘mobile advertising’, will mature into distinct markets in 2013, leading to increasingly individual formats and income streams. Listen as the TMT Predictions 2013 co-authors discuss highlights from this media sector prediction.

Guests:

  • Duncan Stewart, Director of TMT Research, Deloitte Canada, and co-author of TMT Predictions.
  • Paul Lee, Head of Global TMT Research, co-author of TMT Predictions.

Host:
Stephen Heasley, Global Online Communications, Deloitte Touche Tohmatsu Limited

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