Television’s 'super media' status consolidates
Deloitte global podcasts
Television’s “super media” status consolidates
Prophecies of the imminent obsolescence of television will again be proved wrong in 2011 and instead its status as a “super media” will be reinforced. Some 40 million new viewers will tune in for the first time and more than 140 billion more hours of content will be watched around the world.
- With Deloitte predicting that television will remain the dominant media, what does that mean in terms of numbers like revenues, viewers, and hours watched?
- What if any challenges will there be in the television world?
- Are there opportunities for other media to leverage television to their own benefit?
Paul Lee, Technology, Media and Telecommunications Sector, Deloitte Research, Deloitte United Kingdom
Holly Seguine, Senior Manager, Online Communications, Deloitte Touche Tohmatsu Limited