Technology and TV: The continuation of a beautiful friendship
IBC Leaders' Summit 2012
This report, prepared for the attendees of the exclusive IBC Leaders' Summit 2012, studies the impact of technology on the television sector.
Television's resilience against a background of digital disruption over the last decade has puzzled many in the industry, particularly when contrasted with the fortunes of other "traditional media" sectors. Yet one of the main reasons for television's enduring strengths (albeit not the only one) is that the TV industry has benefited from a continuous series of digital makeovers that have kept the ever broadening television offer relevant and fresh whilst compelling its billions of consumers around the world.
It is easy to overlook just how much technology has changed TV in the last ten years alone, for consumers as well as suppliers. Five of the current major dynamics being debated in the industry are analyzed in this latest piece of thought leadership from Deloitte include:
- the advance of connected TV
- tech companies' investments in TV
- the symbiotic relationship between tech and TV
- whether television is dead, and if not, why not
- new content economics
In the relationship between technology and television, while there may be winners and losers, it is certainly not the case that one sector has to win at the expense of another. Tech and TV work symbiotically – if not always deliberately so – and Deloitte's view is that this efficacious co-existence should continue in the medium term.
About the research
Deloitte has produced this report as part of its continuing support for the IBC Leaders' Summit. This is the second year in which Deloitte has proudly been Supporting Partner of the Summit.
Deloitte has a dedicated research team which works continuously in sourcing, writing and producing pieces of thought leadership as part of its long term comprehensive research program whilst undertaking independent analysis of the development of the technology, media and telecommunications (TMT) sectors.
Deloitte's approach is to blend qualitative and quantitative research. In excess of 500 meetings were held around the world, typically with industry executives, investment banks and industry analysts, focused on discussing developments in the sector, of which about 40 per cent cover in whole or part the evolution of the television sector.
Global Technology, Media & Telecommunications
Paul Lee (author)