State of the Media DemocracyA global, multi-generational view of consumer trends in tech, media & telecoms |
Propelled by the explosion of tablet and smartphone ownership, the ranks of digital omnivores — those who own a laptop, smartphone, and tablet — have swelled. The growing popularity of digital devices is changing media consumption habits.
Deloitte's State of the Media Democracy survey, now in its seventh edition, takes an in-depth, multi-generational look at how consumer preferences vary, and more importantly, how they are evolving within the changing landscape of device ownership, subscription services, advertising platforms, social networking adoption, and emerging payment models.
The report has global influence with nine participating countries including Australia, South Korea, Japan, Germany, Italy, Norway, Portugal, Spain, the U.S., and U.K. Focusing on four generations and five distinct age groups, the survey provides a "reality check" on how consumers between the ages of 14 and 75 are interacting with media, entertainment, advertising, and information.
Various country reports will become available over the next months. Select a country below to learn more:
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U.K.
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Germany
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Norway
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Italy
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Australia
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Japan
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South Korea
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Spain
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Portugal
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Contact us to learn more about the survey, connect with us on Twitter (@DeloitteTMT and #tmttrends), and explore global perspectives on the survey below.
A taste of what is to come - United States report launch
The Deloitte in the United States report has launched, and fielded by an independent research firm in November 2012, the online survey reached more than 2,000 U.S. consumers. The in-depth analysis yields clues and provides critical insights to help companies make smart, well-timed business decisions and investments.
