IFRS Insurance - Why start planning the communication strategy now? Part 1
The communication strategy: Part 1:Setting the Objectives
Now is the time to develop your communications strategy on IFRS Insurance impacts. Boards, senior management and investor relations teams are all responsible for engaging with the market, and will benefit from early preparation.
Setting the Objectives:
- Involve the stakeholders at an early stage to allow the insurer to guide investors’ perception of the impact
- Early in depth planning will build a first start advantage and generate peer pressure on competitors who delayed their engagement
- Full retention of the shareholder register throughout the transition period
- Transform existing shareholders into promoters of the company as it presents itself under the new Solvency II and IFRS Insurance metrics