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Only 40% of the Romanian population aged 18 and above have a current account, meaning 60% remain unbanked.
Whereas banking services penetration increases with community-size in all countries surveyed, at 40% the usage of banking services in Bucharest is average for Romania, driven by a high unemployment rate and the significant share of the grey economy.
73% of the population that do not use banking services live in communities of up to 100K inhabitants and have a monthly household net income of below EUR 500.
41% of banked customers have had relationships with more than one bank, compared with the 59% of customers who have always been with one bank.
Among bank customers with a household income of EUR 500 per month and above, the number of switchers increases to 69%; 70% of customers with a household income of less than EUR 250, on the other hand, use the services of a single bank.
31% of bank customers in Romania say they will not remain loyal to their main bank in future. Meanwhile, 23% of the banked population is dissatisfied with banking services and declare lack of loyalty (called “Terrorists” in this report). This is the highest ratio among the surveyed CE countries
