This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.
The current banking population represents 74% of those aged 18 or over – a relatively high proportion compared to other countries in CE.
The banking ratio in rural areas is only 59%. Compare this with the 71% in small towns of up to 10K inhabitants, the 75% in medium-sized towns (10-100K population) and the 80% in large cities.
72% of the banking population have always been customers of just one bank, while 28% have already had relationships with more than one bank.
The share of switchers is highest at nearly 40% among the 36-45 age group, which also has the highest banking ratio (86%) and is also the most financially literate, meaning it shops around for the bank that best accommodates its needs.
At -10.5%, Hungary has the lowest Net Promoter Score among the countries surveyed (-9.7% in Poland, -5.4% in Slovakia and -0.6% in the Czech Republic and Romania).
