The current banking population represents 74% of those aged 18 or over – a relatively high proportion compared to other countries in CE.
The banking ratio in rural areas is only 59%. Compare this with the 71% in small towns of up to 10K inhabitants, the 75% in medium-sized towns (10-100K population) and the 80% in large cities.
72% of the banking population have always been customers of just one bank, while 28% have already had relationships with more than one bank.
The share of switchers is highest at nearly 40% among the 36-45 age group, which also has the highest banking ratio (86%) and is also the most financially literate, meaning it shops around for the bank that best accommodates its needs.
At -10.5%, Hungary has the lowest Net Promoter Score among the countries surveyed (-9.7% in Poland, -5.4% in Slovakia and -0.6% in the Czech Republic and Romania).
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