Emerging retail markets beyond China
When it comes to the promise of a rising middle class in emerging markets, the lion's share of attention has for good reason been visited upon China. Yet several other big, emerging markets offer great promise, and not only the other BRICs (Brazil, Russia, and India).
In this report, which was updated with two new countries in October 2010, Deloitte Touche Tohmatsu Limited (Deloitte) and Planet Retail provide an overview of the outlook and opportunity regarding eight key emerging markets. They are Brazil, Colombia, Egypt, India, Indonesia, Mexico, Russia, South Africa, Turkey, and Vietnam. These otherwise disparate countries have one thing in common: they are all on the radar screen of some of the world's leading retailers, all are likely to play an important role in the further globalization of retailing.