Business:Society – Our point of view
Generalized statements about the purpose of business outside of profit are no substitute for the rigor of an enterprise defining the particular contribution its core activities make to society. Companies can better understand the contribution their businesses make to the economic, environmental, and social progress of the local and global economy. They can make that contribution clearer to their wider constituency and share progress against their purpose on a regular basis. Recalibrating the purpose of a business in societal terms can help galvanize, inspire, and guide employees and investors, educate and inspire wider society, and support leaders in ensuring their organizations contribute to the common good.
Restoring and enhancing the reputational capital of business has a twofold importance for today’s business leaders – first, to address the declining trust in business within wider society and thus reinvigorate the positive impacts business creates, and, secondly, to understand and realize the opportunities inherent in the new direction being sought by the Millennial generation.
|Download our Business:Society point of view statement to learn more.|
Business:Society is a new conversation about what business is for. It is an open forum for debate on one of the defining issues of our times: the relationship between business and society.
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