Hidden HeroesThe next generation of retail markets |
International retailers seeking growth opportunities in emerging markets should keep several African countries on their radar. This new report, by Deloitte and Planet Retail, pinpoints Algeria, Kenya, Morocco, Nigeria, and South Africa as the five African markets representing the brightest opportunities.
The first annual Hidden Heroes report identified the most attractive emerging markets for retailers, beyond China. The other BRIC economies of Brazil, Russia, and India led the way, along with rising stars such as Indonesia and Turkey. This year’s report looks further ahead at the next generation of emerging retail hotspots. In addition to the five African countries, the report highlights Kazakhstan, Pakistan, Peru, Serbia, and Vietnam. Each of these markets is set to experience rapid retail development in the coming years, aided by the growing presence of global retailers and a handful of strong local players.
Dr. Ira Kalish, Global Director at Deloitte Research, will be presenting the study results at this year’s World Retail Congress in Berlin on Tuesday, 27 September. He will be joined by Robert Gregory, Senior Analyst, Planet Retail. Please visit the World Retail Congress site for details. Deloitte is proud to be involved with the Congress, which each year brings together more than 1,000 senior executives from the global retail industry to share ideas, hear visionary speakers, gain insights, and network with their peers.
Hidden Heroes: The next generation of retail markets
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