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Cup of Excellence 2010 (III)

Internet Auction

By: María Eugenia de Collier.
mecollier@deloitte.com

Last July 14th, the 2010 Cup of Excellence Internet Auction was held, in which the 28 winning coffees were sold to the highest bidder. The auction began at 9:00 a.m. New York local time and concluded at 2:30 p.m.  34,980 kilograms of coffee were sold for a total amount of US$712,234.27.

The highest prices were obtained by the coffees of Huehuetenango. Finca El Injerto, for the third consecutive year obtained the highest price at $28.00/lb. Second place went to Finca Rosma at $22.10/lb. and third place to Finca las Macadamias at $19.00/lb. The rest of the farms sold their coffees in a range of $12.00 to $7.00/lb.

112 purchasing companies representing Canada, the United States, the Czech Republic, Denmark, France, Germany, Greece, Ireland, Italy, Holland, New Zealand, Norway, Spain, Switzerland, the United Kingdom, Japan, South Korea, Taiwan, Australia and Guatemala participated in the auction.  The Japanese companies were the largest purchasers.

To this achievement we must add that of our coffee producers who have really put Guatemala’s name on the map.

From June 23rd to June 25th, an exhibition was held in London, organized by Caffè Culture in coordination with the Specialty Coffee Association of Europe –SCAE- at which the World Cup Tasters Championship –WCTC- was held and the Guatemalan, Hector Gonzalez, won first place, followed by tasters from Ireland, Greece and Korea, respectively. The World Barista Championship -WBC- was held at the same event and Guatemalan Raúl Rodas won second place, behind the United States in first place.