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Generation Y: The road of respect and complementarity (I)

By: Walter V. Martínez

Consulting Partner



Desde hace algún tiempo escuchamos hablar sobre la generación Y.  Hoy hablaremos sobre cómo logar mejores resultados aprovechando el carácter y la energía de esta generación.  


 “Generation Y” is the label that has been given to people born between 1982 and the year 2000. Other terms have also been used to define them, such as "Generation Why" (a pun resulting from the common character trait of this generation of always questioning things).


This generation has lived the boom of the internet, the transition from DOS to Windows, and has played everything from Atari to Xbox 360.  It is believed that this generation is more open-minded when it comes to controversial matters and non traditional families.  But among all of its characteristics, one of the most significant is that this generation has revolutionized and united the global economy through the internet, the explosion of mobile telephone technology, social networking sites, etc.


In this context, one of the aspects that will be perceived in the coming months in companies is a greater balance between the profile of Generation Y, and the ability of senior management to take advantage of and guide its potential in a favorable manner.  As we have already mentioned, Generation Y is nothing more than a social classification to help one understand a group of people that have been shaped by the fact that they have grown up within the context of a globalized consumer economy